Eventbrite has been given a grace period due to the pressures caused by the pandemic, alongside services such as ClassPass and Airbnb’s Experiences division, which have also shifted to online services in recent months.Īpple said moving online meant the companies would be subject to the same rules that govern other apps that sell digital goods, which have been in force for years. The company handles payment fees and creates a virtual ticket displayed on the app. The company generally charges fees of between 3.5pc and 6.5pc to event organisers for arranging digital ticketing, meaning it could have to charge extra to absorb Apple’s 30pc cut. New York-listed Eventbrite, which has seen its value fall by half this year due to a coronavirus-induced collapse of in-person events, has attempted to shift to online alternatives, which are live-streamed over the internet. It does not hold purchases of physical things such as clothes purchases or taxi rides to the same rules. Apple requires apps that sell digital goods and services to use its payment mechanism, which takes a 30pc cut of transactions, instead of letting users pay with a credit card directly.
Apple has told the live events company Eventbrite it should start paying app fees to the iPhone maker as comedy shows and yoga classes go online during the pandemic.Įventbrite has been given until December to add Apple’s in-app purchase system to its iPhone app, The Telegraph understands.